BILAL2BUSINESS · IDENTITY & IMPACT
Identity-Driven Strategy & Cinematic Communication
We help purpose-driven brands communicate with clarity, culture, and integrity — not trends.
Request a Clarity AuditWhat we do
We help brands communicate identity with clarity and culture. Instead of chasing trends or random “content”, we build communication systems that last.
Identity Strategy
Positioning, message and narrative rooted in who you are — not just what you sell.
Cinematic Communication
Story-driven short-form video with a cinematic feel — built for TikTok, Reels and beyond.
Content Systems & Execution
From one-off ideas to repeatable systems: calendars, formats and workflows that scale.
About me
I help brands communicate with identity and integrity. My background in Information Studies, community work and storytelling allows me to merge academic thinking, culture and cinematic communication — to build brand expression that feels honest, not trend-driven.
I co-run Amal Impact, where we help businesses grow through strategic short-form content, and I sit on the board of HalalHygge, a community-driven organisation in Copenhagen. Across everything I do — from Bilal.impact to Bilal2Business — the goal is the same: clarity, culture and meaningful impact.
Clarity Audit
Get a strategic breakdown of your communication, identity and current brand execution — and how you can align them with clarity and culture. A short, honest review with actionable insights.
Request a Clarity Audit